In this course, you will :
- Discover cohorts and how to analyse them. You'll create your own customer cohorts, collect metrics, and visualise your findings.
- discover more about customer segments You will learn about recency, frequency, and monetary value, as well as how to create customer segments based on these concepts and analyse your results.
- Cohort Analysis
- Recency, Frequency, Monetary Value analysis
- Data pre-processing for clustering
- Customer Segmentation with K-means