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In this course, you will :
- Discover cohorts and how to analyse them. You'll create your own customer cohorts, collect metrics, and visualise your findings.
- discover more about customer segments You will learn about recency, frequency, and monetary value, as well as how to create customer segments based on these concepts and analyse your results.
Syllabus :
- Cohort Analysis
- Recency, Frequency, Monetary Value analysis
- Data pre-processing for clustering
- Customer Segmentation with K-means
