In this course, you will learn
- Structure and write compelling sales copy.
- Apply the power of emotional drivers, even when writing in a B2B environment.
- Beat run-of-the-mill writers who focus on 'needs.
- Write powerful calls to action.
- Understand how to leverage features, benefits and advantages.
- Craft professional press releases that get published.
- Know how to become a Voice in their Industry.
- Understand how to schmooze bloggers and the press to get published.
- Interview end customers with confidence to create persuasive case studies.
- Use the power of words to generate more sales leads.
- Glean from a wealth of real-life examples.
- Master White Papers - the most powerful way to generate sales leads bar none.