In this course, you will :
- Increase your sales, traffic, and brand recognition using the power of digital content.
- Grow a business from scratch or build upon your existing strategy.
- Understand the cognitive buying journey and how your content can inspire people to take action.
- Optimize your website for content marketing and drive profitable user action.
- Develop a system for consistently generating new content ideas.
- Understand the importance of effective writing and how to become a better writer.
- Become familiar with some of the most effective types of content.
- Generate an endless stream of valuable content by repurposing what you've already created.
- Optimize your site for search engines to drive a consistent stream of free traffic.
- Promote your content and drive traffic from a wide variety of sources.
- Use valuable content to grow your email list and build an effective sales funnel.
- Learn about external marketing channels like Facebook, Twitter, and Instagram.
- Collect and analyze data to measure your results and optimize future campaigns.