The course is one of several DigiMooD MOOCs. It provides an overview of branding concepts in the fashion industry, addressing theoretical fundamentals related to the nature of fashion and the importance of semiotics in branding, as well as practical market applications of branding strategies, taking into account how digital tools and platforms are reshaping the processes.
It also explains what the main goals and priorities are for creating and delivering the right content through the target media to convey tangible and intangible brand values. Emerging technologies' novel approaches to enhancing the efficiency and effectiveness of branding strategies are discussed.
After completing this MOOC, you will be able to comprehend the nuances of Content Branding in the fashion industry, as well as identify and apply fundamental theoretical pillars to contemporary strategies based on storytelling and engagement on social media platforms.
This MOOC Series is one of the primary outcomes of the DigiMooD project.