Brand Voice Strategy: Developing Tone and Personality

Description

In this course, you will :

• Begin by learning about Natasha's creative journey to becoming Pinterest's Director of Brand Voice, as she recounts her career working with some of the world's most prominent artists and brands.
• Learn about some of Natasha's influences and how storytelling has always been at the heart of what she does.
• Natasha then explains what a brand voice is by defining the term, emphasising its benefits, and demonstrating some well-known examples.
• Before Natasha shows you some techniques to research and better understand your audience, learn how to conduct a SWOT analysis to gain a deeper understanding of your brand.
• Learn how to develop a set of guiding principles for shaping and defining a brand voice strategy.
• Develop your brand's personality further by identifying the characteristics that set it apart. Natasha then explains how to adapt a brand's voice to different situations and develop a set of detailed style guidelines.

Syllabus :

1. Brand Voice Basics

• What Is Brand Voice?
• Understanding Your Brand Using SWOT
• Understanding Your Audience

2. Let’s Get Started

• Brand Voice Principles
• Developing Your Brand’s Personality
• Tones for Your Brand Voice
• Style Guidelines

3. Let Your Brand Voice Be Heard

• What You Can Do With a Brand Voice Playbook
• Your Ever-Evolving Brand Voice
• Brand Voice for a Personal Brand

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