In this course, you will :
- Learn how to define your brand's foundations, values, and what distinguishes it.
- Create an effective brief by generating themes and keywords based on this information. Helen explains how she uses word association to test out different branding concepts.
- Find visual references to use as the foundation of your mood board for clients. Listen to Helen's advice on how to manage the research process so that you can make the most of your time and stay focused on the brief.
- Make two directional mood boards that bring the client's brand to life in opposing ways, and then figure out how to combine them to keep your client happy.
- Using the'scamping' technique, use your directional mood boards to generate ideas for your initial logo design. Before choosing brand colours that reflect their tone and personality, refine and finalise your design.
- Create a secondary logo to complement your primary design, and then learn how to present your ideas to clients using compelling mockups.
- Helen explains how to choose fonts for a distinct typographic style. To conclude the course, she walks you through expanding your brand designs by creating postcards, packaging, and more.
1. Brand Research and Idea Generation
- Defining Your Brand
- Project Focus: Setting the Brief
- Brainstorming Ideas
- Conducting Visual Research
- Creating Directional Mood Boards
- Combining Ideas to Create a Final Route
2. Design Development
- Designing a Logo
- Logo Development: Refining Your Ideas
- Selecting Brand Colours
- Designing a Secondary Logo
- Presenting Your Ideas
3. Decorative Elements and Creating Brand Assets
- Packaging and Stationery Ideas
- Decorative Elements: Patterns and Textures
- Typographic Style and Postcard Design