Behavioural Science: Influencing Behaviour and Designing Decisions

Description

In this course, you will :

• Participate in the most recent behavioural science research.
• Examine how context and environment can affect behaviour.
• Investigate the conscious and unconscious processes that influence decision making.
• To influence behaviour more effectively in your context, apply and embed behavioural principles.

Syllabus :

• Social Psychology: Employee and Customer Behaviour
• Cognitive Psychology: Employee and Customer Behaviour
• Behavioural Economics: Employee and Customer Behaviour