Share Description
In this course, you will learn :
- Search engine basics
- How search engines work
- How search engines see the web
- Organic search explained
- Paid search explained
- Google search console
- Intro to search engine optimisation (SEO)
- The importance of an SEO plan
- The SEO process
- How to choose keywords
- Setting realistic SEO goals
- Achieve relevance with good structure
- Get the most from your keywords
- Fine-tune with keyword match types
- How to know what’s working and what isn’t
- Making your web pages search friendly
- How other websites can work for you
- Cross borders with SEO
- The evolution of mobile devices
- Understanding mobile web and mobile apps
- Understanding mobile apps
- Social media basics
- The right social media sites for you
- Setting your goals for social media
- Getting on social media
- Your long-term social media plan
- Advertising on social media
- Measuring success in social media
- Avoiding social media pitfalls
- The rise of online video
- How video fits into your online strategy
- Creating video content within your budget
- Sharing and promoting your videos
- Advertising on video sharing sites
- Measuring video performance
- What is web analytics?
- Making web analytics work for you
- Tracking specific goals with web analytics
- Web analytics and organic search
- Tools to measure SEM
- Breaking down your data for insights
- Using data to understand audiences
- Understanding the Data Cycle
- Creating actionable insights from your data
- Managing numbers using spreadsheets
- Presenting data effectively
- Training employees in online security
- Securing employee devices
- Securing networks, systems and software
- Creating a secure online customer experience
