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Moz Link Explorer is a comprehensive tool designed for backlink analysis, enabling users to evaluate their website's link profile and understand its impact on search engine rankings. With features like Domain Authority (DA) and Spam Score, Moz provides actionable insights to enhance your website's SEO performance. The tool offers an easy-to-use interface, making it accessible for beginners and professionals alike.
Users can dive deep into backlink data, track new and lost links, and analyze competitor profiles to discover valuable link-building opportunities. Moz Link Explorer also provides anchor text analysis, helping users maintain a natural and diverse link profile. While the free version offers limited access, premium plans unlock a wealth of data and advanced features to support in-depth SEO strategies. Perfect for marketers and website owners, Moz Link Explorer is a trusted resource for boosting online visibility and improving search engine rankings.
Features:
- Backlink Analysis: Access a comprehensive database to explore your website's backlink profile, including total links and referring domains.
- Domain Authority (DA) and Page Authority (PA): Evaluate your website's overall authority and ranking potential using Moz's proprietary metrics.
- Spam Score: Identify potentially harmful backlinks with a detailed spam score for each linking domain.
- Competitor Analysis: Analyze competitors’ backlink profiles to discover link-building opportunities.
- Link Metrics Comparison: Compare multiple websites to benchmark backlink strength and identify areas for improvement.
- Anchor Text Analysis: Review the anchor text used in backlinks to ensure relevance and diversity.
- Lost and New Links Tracking: Monitor changes in your backlink profile to stay updated on lost or newly gained links.
Pros:
- Intuitive interface designed for ease of use.
- Comprehensive backlink data with actionable insights.
- Trusted metrics like Domain Authority and Spam Score for accurate assessments.
- Ideal for link-building strategy development.
- Seamless integration with other Moz tools for holistic SEO analysis.
Cons:
- Free version has limited access to data.
- Focuses on backlinks; lacks features for technical SEO.
- Smaller backlink database compared to competitors like Ahrefs or SEMrush.
Pricing:
- Free Plan: Limited data on backlink analysis and metrics.
- Standard Plan: $99/month – Includes full access to backlink analysis, keyword research, and on-page optimization tools.
- Medium Plan: $179/month – Offers additional data allowances and reporting features.
- Large Plan: $299/month – Designed for agencies or enterprises with higher data needs.
- Premium Plan: $599/month – Includes API access and extended data capacity for large-scale operations.