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This course is all about learning how to design your own research plan, which lets you create and keeps you updated with the digital experiences of the future. This course talks about building and writing your own research strategy after learning the fundamentals of UX design. It starts by explaining to you the basics of user research and later talks about the methods to write a detailed discussion guide for the research plan. This course aims to teach you both qualitative and quantitative research and helps you create different user personas, which are further integrated into a user journey map.
Topics Covered:
- User Research Basics: Understand the concept of UX research and come across a few important methodologies preferred by professionals.
- Comparison: Understand the different types of user research and differentiate between qualitative research and competitive research.
- Research Plan: Learn how to build and write a research plan by choosing the right participants and further writing a detailed guide.
- Discussion Guide: Step-by-step, create a discussion guide which will capture essential data and insights.
- Session: Learn how to prepare research sessions and take note of the necessary things, such as technical setup and plan alignment.
- Qualitative Research Sessions: Understand how a qualitative research session looks and visualise your qualitative user research plan.
- And Many More Topics..
Who Will Benefit?
- UX Researchers: All those who want to improve their research skills and come across the important methodologies to build a research plan.
- Product Managers: Individuals who want to study user insights and later develop a user journey map.
- Students Of Design: All those who have started their career in UX design and want to start with the basics of user research.
Why Choose This Course?
By choosing this course, you will learn how to segment people for your user research and end up creating a useful discussion guide used for further purposes. This course benefits you by letting you create different user personas and later implement a user journey map. You will also learn the basics of user research and come across a few of the most common methodologies. By the end of this course, you will be able to differentiate between qualitative research and quantitative research and prepare a detailed user journey map.
