UX Research 101 - Design online course by Patricia Reiners

Description

In this course, you will learn:

• Write your own user research strategy once you've learned the fundamentals of UX design.
• Depending on the type of problem you're seeking to answer, clearly identify your objectives, establish hypotheses, and use the appropriate research approach.
• Learn how to select the proper people for your user research session and create a meaningful discussion guide so that you can get the right kind of input during the interview phase.
• Then it’s time to discuss the results with your team by making it visual through the creation of an affinity map.
• Finally, learn how to create distinct user personas and integrate them into a user journey map. 
• This will help you locate different opportunities and present unique solutions to specific user problems.

Syllabus:

• Introduction

  • About Me

  • Influences

  • What We Will Do in the Course?
     

• Basics of User Research

  • What Is UX Research?

  • What Are the Most Common Methodologies

  • Quantitative User Research

  • Qualitative User Research
     

• Plan Your Research - Research Plan

  • Planning Your Research

  • Writing the Research Plan

  • How to Choose the Participants

  • How to Write a Discussion Guide
     

• Planning and Conducting User Research

  • How to Prepare the Session

  • How Does a Qualitative Session Look Like

  • Visualize Your Qualitative User Research

  • User Journey Map & Personas 1

  • User Journey Map & Personas 2