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In this course, you will learn:
- Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.
- Learn digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
Syllabus:
- Introduction
- Connecting with customers online
- What is online marketing?
1. Digital Marketing Strategy
- The importance of defining three strategies
- Building a business strategy
- Building a brand strategy
- Building a marketing strategy
2. Exploring Digital Marketing
- Definitions and terminology
- Components of digital marketing
- The digital marketing landscape
- The marketing funnel
- The buyer journey
3. Starting with Your Website
- What makes a website effective?
- Choosing a domain name
- Selecting a designer or developer
- Building a site yourself
- Making your website convert
- Creating engaging web copy
- Choosing responsive design
4. Foundations of Analytics
- Introduction to measuring data
- How online analytics work
- Tracking your campaigns
- Using goal tracking
- Looking at a conversion funnel
- Defining your KPIs
- A look at attribution models
5. Search Engine Optimization
- How SEO works
- Essential optimization techniques
- Configuring Google Search Console
- Conducting keyword research
- Conducting a quick site audit
- Crafting a content strategy
- Leveraging local SEO
- Choosing to hire a professional
6. Search and Display Marketing
- Introduction to search and display
- Signing up for an AdWords account
- Understanding the AdWords structure
- Launching text search ads
- Launching display search ads
- Deciding on your budget
- A look at reporting
- Generating reports
7. Social Media Marketing
- Building a social media marketing plan
- Who's using social media?
- Marketing with Facebook
- Marketing with Twitter
- Marketing with LinkedIn
- Marketing with Pinterest
8. Video Marketing
- The impact of video marketing
- Getting started with video marketing
- Creating compelling content
- Promoting videos on YouTube
9. Email Marketing
- Understanding email marketing
- Creating an email marketing plan
- Tools to launch successful campaigns
- Measuring the success of email
10. Content Marketing
- What is content marketing?
- Creating a content planning model
11. Mobile Marketing
- The mobile marketing landscape
- Mobile applications
12. Expanding Your Digital Marketing Skills
- Running A/B marketing tests
13. Influencer Marketing
- Introduction to influencer marketing
- Finding and engaging influencers
