Description
In this course, you will :
- Learn how to write killer content that sells for different pages of a website..
Syllabus:
1. Basics of Content Writing and Copy Writing
- A Quick Reminder and Request
- An Introduction to content research, writing, editing and marketing tools
- Basics of Content Writing and Copy Writing
- An Important Advice Before Writing Content
- Become a world class creative writer
- Finding your starving crowd
- Keyword Research,Grammar and Punctuation Rules
- Content Writing with an AI Assistant
2. Home Page Content Writing
- Creating Headlines
- Creating Sub Headlines
- Creating Primary CTAs
- Include an Image
- Including a Lead Magnet
- Write the Benefits
- Include Social Proof
- Include secondary CTAs
- Include a Blog Page and Optimize for SEO
3. Outsourcing
- Outsourcing
4. About Us Page Content Writing
- About Us Page Introduction
- Writing an About Us Page Content-Step by Step
5. Blog Posts-Content Writing
- Write Blog Posts-Introduction
- Content Calendar
- Writing a blog post-Step by step
- Best Practices while Writing a Blog Post-Part-1
- Best Practices while Writing a Blog Post-Part-2
6. Business and E Commerce page Content
- Product Page Content Writing
- Category Page Content Writing
- Why unique product page copy matters and Best Practices
- Examples of Category and Product page Content.
7. Types of offers you can use to increase sales / conversions
- Offers to improve response and reduce risk
- Offers that drastically reduce risk
- Offers that reduce the price
- Offers that increase urgency
- Offers with services