The Core Principles of Direct Response Copywriting

Description

In this course, you will :

• Find out what Direct Response Copywriting is.
• Identify your ideal client, describe the client's problem, and position the product or service using your sales copy.
• Learn how and where to ask people what they want and how to design around their requirements.
• To gain more trust, use your prospect's words.
• Learn why it is critical to be different first and better later.
• Discover why stories are important in sales copy.
• Before you ask for anything in return, add value.

Syllabus :

1. Identify Your Prospect's Needs

• Identify Who Is Your Ideal Client
• Describe The Problem Of The Ideal Client
• Use More "You" Than "I"
• Talk To A Specific Person
• Pain Avoidance Is A Better Motivator Than Pleasure
• Why Do People Buy?
• People Buy With Emotion And Justify With Logic
• Use Your Prospect's Words

 

2. Show What Makes You Different and Unique

• Show How You're Different From The Competition
• Explain What Makes You Unique
• Better To Be Different Than To Be Better
• Unique Selling Advantage

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