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In this course, you will learn:
- The setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a striking visual theme, set up products and inventory.
Syllabus:
- Introduction
- Build an online store with Shopify
- What you should know
1. Get to Know Shopify
- What is Shopify?
- What is a hosted platform?
- Tour Shopify sites
2. Get Started
- Create your account
- Tour the Shopify admin
- Enable two-factor authentication
3. Set up Products
- Add a simple product
- Add product variants
- Maximize product SEO
- Add shipping information
- Maximize categorization
- Add digital products
4. Work with Images
- How Shopify handles images
- Add images
- Find images with Shopify Burst
- Augmented and virtual reality images
5. Customize Your Theme
- What is a theme?
- Select a theme
- Customize the header and footer
- Customize the general settings
- Customize the home page
- Customize the checkout page
- Coding a theme
6. Set up Shipping
- Understand shipping models
- Understand shipping methods
- Configure shipping zones
- Configure free shipping
- Configure flat rate shipping
- Configure live rate shipping
- Print shipping labels
- Integrate with Amazon FBA
- Integrate with Printful
- Multi-location stores
7. Set up Payments
- Introduction to online payments
- Set up Shopify Payments
- Set up Apple Pay
- Set up PayPal
8. Collect Taxes
- Understand taxes
- Import tax rates
- View collected taxes
9. Add Pages and Blog Posts
- Understand Shopify pages and posts
- Create a page
- Create a post
- Understand on-page SEO
- Add images and videos to pages
- Add refund and policies
- Add pages to navigation
- Use page builders
10. Manage Orders
- View orders
- Customize order numbers
- Understand fraud and risk
- Use mobile apps
11. Add Apps
- Understand apps
- Install Product Reviews
- Integrate with Jilt
- Experimentation is key
12. Add Sales Channels
- What are sales channels?
- Configure the Shopify Buy Button
- Sell with Facebook
- Sell with Messenger
- Sell with Instagram
- Sell on Amazon
13. Manage Your Site
- Add users
- Create discounts
- Configure sitewide SEO
- View reports
14. Launch Your Store
- Use a custom domain
- Enable Google Analytics
- Launch your store
15. Sell in the Store
- Understand Shopify Point of Sale (POS)
- Set up Shopify POS
- Filter Shopify POS orders
