Rank you website on top position of Google and other Search Engines.
Understand the concept of SEO.
Perform audit of self and competitors Website.
Do Keywords Research and learn how to get low competition and high traffic long tail keyword.
Perform On-Page Optimization.
Invite Search Engines to crawl your website.
Check for Broken Links.
Create Sitemaps and Submit Site Maps to Search Engines.
Check Page loading Speed and Improve Page Loading Time.
Make your website load faster to get ranked higher on Google and other search engines and get more traffic.
Get detailed Page speed insights score for mobile and desktop version.
Select an appropriate Web Server.
Add website to Google and Bing Webmasters.
Add site to Google Analytics.
Decrease your website visitor's bounce rate and improve time spent on your site.
Learn to use the best free SEO tools across the entire web.
Understand benefits of Internal links and Back Links.
Get back links from Blogs, Expired Links, Google Business Registration, Business Directories, Press Releases, Article Submissions and Social Bookmarks.
Understand the purpose of VPN and how to use a VPN.
Manage Online Reputation.
Understand Major Google Updates and how to remain protected.
Understanding and avoiding Black Hat SEO.
Curriculum Outline
Introduction
Course Introduction
Learning Objectives
Curriculum Outline
Introduction to SEO
Goals of SEO
Categorisation of SEP
Website Audit and Competitors Analysis
Identifying CMS of the competitors
Identifying the plugins used fir a Wordpress website
Self and Competitors Analysis Reports
Understanding Domain Tools
On-Page Optimisation
What are Keywords, its importance and Types of Keywords
Tools for Keyword Research
Tags (Title, Meta Description, Alt Text)
Content, Interlinking of pages and Anchor Text
Bonus Lecture - Creating Post and On Page Optimization for SEO
Robots
Broken Links
404 Error Page
Sitemaps and Submission of website to search engines
What is a Sitemap
Creation of Sitemap for Wordpress
Creation of sitemaps for other types of websites
Speeding up the website
Page loading time a major factor for search ranking
Tools to test website loading speed
How to Decrease Page Load Time
Plugins to improve website speed for WordPress
Choose your web server wisely
Google Analytics and Webmaster Tools
Major Search Engines
Adding your website to Google Webmaster
Submission of Website to Bing
Adding your website to Google Analytics
Off- Page Optimization
Benefits of Internal links and Backlinks
Sources of Backlinks
Blogs
Expired Links
Google Business Registration
Business Listing Directories
News - Press Releases
Article Submission Website
Social Bookmarking
Virtual Private Network (VPN)
What is a VPN and why do you need it
How to use a VPN and some good options of VPN
Strategisation - On line Reputation Management
Black Hat SEO
What is Black Hat SEO
Google Algorithms and Updates
Major Google Algorithms and Updates
Checking the latest Google and other search engine updates
Bonus
You Said It, We Heard It - You will love the Surprise inside
Finishing Touch
Your voice matters, I am listening
A quick recap of what we Learnt
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