Professional Certificate in Business Fundamentals

Description

What you will learn

• Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
• Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
• Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.