In this course, you will :
- Discover why digital marketing is so important today.
- Recognize changes in the digital landscape.
- Learn how to create content that is both innovative and impactful.
- Discover how to create and apply consumer personas.
- Audit and analyse your competitors.
- Create your own digital marketing plan.
- Week 1: Why digital matters?
- Week 2: The impact of digital on product
- Week 3: The impact of digital on value proposition
- Week 4: Changes in technology a marketer has to be aware of
- Week 5: Digital policies
- Week 6: The persona and its journey
- Week 7: Competitor analysis
- Week 8: Final Project: Digital Marketing Strategy development