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In this course, you will learn:
- Fundamentals of Microsoft Advertising.
- How to use the Microsoft Advertising platform.
- Techniques for producing successful advertising campaigns.
- Creating and optimizing landing pages for advertisements.
- Using Canva to create ad creatives.
- Optimizing ad campaigns for optimum impact.
- Targeting the correct audience improves ad performance.
- Making intriguing ad copy.
- Setting up Bing Ads accounts.
- Setting up ad sets and targeting methods.
- Creating advertisements and innovative thoughts.
- Understanding campaign and ad KPIs for analytical purposes.
- Tips and strategies to improve ad performance.
Syllabus:
1. Introduction to Microsoft Ads
- Microsoft Ads Guide: Free Bing Ads course for Beginners
- Microsoft Ads Concept
2. Microsoft Ads Setup Process
- Build Landing Page For Ads
- Bing Ads Account Creation
3. Design Creatives For Microsoft Ads
- Training ChatGPT For Ads
- Using Canva to Build Creatives
4. Structure of Microsoft Ads
- Overview of Structure
- Campaign Level
- Ad Set & Targeting Level
- Ads & Creative Level
- Budget & Bids
- Campaign & Metrics
