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In this course, you will learn :
- Introduction to Marketing
- Steps in Marketing process and related Core concepts
- Orientation of firms
- Difference between Selling and Marketing
- Marketing as an Activity, as a Function, and its Scope
- Marketing Environment
- Marketing Information System (MIS)
- Marketing Research (MR)
- Marketing Mix – 4Ps +3Ps
- Industrial Buying Behaviour
- Consumer Behaviour
- Consumer Buying Decision
- Segmentation
- Targeting
- Positioning
Syllabus :
Introduction to Principles of Marketing
- Preview of Principles of Marketing
- What is marketing? Part 1: Evolution of Marketing
- What is marketing? Part 2: What is A Market?, Its Definition and Its Importance
- Steps in Marketing Process
- Continuation of Step 2 of Marketing Process & of Orientation of Firms
- Marketing Concept and SWOT Analysis
- Step 3 of Marketing Process
