Learn Basics of Content Analysis and Content Strategy

Description

In this course, you will :

• learn the significance of content in marketing.
• learn how to use content effectively in marketing campaigns, offers, and other content-related endeavours.

Syllabus :

1. Content Analysis - Process

• Content Analysis - Methods
• Content Analysis - Strengths and Limitations

 

2. Content Strategy

• Content Consumption
• Content Strategy - Some Statistics
• User Character and Behaviour
• Customer Offers
• Purpose of Content in Marketing
• Role of a Content Manager

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