In this course, you will :
- learn the significance of content in marketing.
- learn how to use content effectively in marketing campaigns, offers, and other content-related endeavours.
1. Content Analysis - Process
- Content Analysis - Methods
- Content Analysis - Strengths and Limitations
2. Content Strategy
- Content Consumption
- Content Strategy - Some Statistics
- User Character and Behaviour
- Customer Offers
- Purpose of Content in Marketing
- Role of a Content Manager