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In this course, you will learn :
- The fundamentals of emergency management, planning, and crisis risk communication
- Understand the definitions of disasters and public health emergencies, as well as the operational challenges associated with them.
- You will identify key components of risk communication, as well as identify and evaluate the ways in which social characteristics shape vulnerabilities to crises and health outcomes.
- Discover how to approach the planning process.
- You will also investigate how different members of our communities experience extreme events in different ways.
- how public health communicators can divide their audiences into smaller groups, allowing them to tailor messages to the specific needs of each group
- Explore how public health communicators identify and overcome underlying biases, assumptions, and stereotypes to create empathy-based messaging, as well as how they use persuasive communication strategies to frame and deliver messages that appeal to audiences' core values.
- Learn to approach media interviews with confidence, to adjust your communication strategy on the fly, and to keep your audience and their needs at the forefront of your mind.
Syllabus :
- Communication and Leadership during a Public Health Crisis
- Disaster, Crisis, and Emergency Preparedness Communication
- Connect with Diverse Audiences during a Public Health Crisis
