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In this course, you will :
- Design a high converting landing page from scratch without a single line of code.
- Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value.
- Run A/B tests to guarantee a better conversion rate over time without knowing any statistics.
- Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take.
- Apply psychological persuasion frameworks to your landing pages and websites.
- Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors.
- Determine the best type of landing page to send your marketing campaign traffic to.
- Run professional usability tests like the 5 second test and the preference test.
- Convince your boss to allocate more company resources to conversion rate optimization.
- Understand your website traffic based on the Fogg Behavior Model.
- Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel.
- Create a professional logo from scratch in Photoshop.
- Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems.
