Share Description
In this course, you will learn :
- The fundamentals of how keyword research affects onsite SEO, backlink building, and technical SEO (website structure).
- There are several techniques to identify keywords, even if you are having difficulty selecting the correct phrase to begin your search.
- The significance of relevance and intent, as well as how to develop a content calendar that serves searchers at different stages of the buyer's journey.
- How to validate keyword suggestions based on keyword difficulty and search volume.
- How to use semantic keywords to rank for more than one primary keyword.
- How to employ keywords efficiently in material to appropriately signal Google.
- Various tools for keyword research, ranking tracking, and spying on competitors (both free and paid options)...and so much more!
Syllabus :
- What is Keyword Research?
- Focusing on the Long Tail
- Starting with a Seed Keyword
- Determining Keyword Intent/Relevance
- The Implication of Search Volume
- Finding Your Ideal Keyword Difficulty
- Incorporating Semantic Keywords
- Considering Timeliness
- Effectively Using Keywords in Your Content
- Using Competitor Research to Inform Content Decisions
- Using Rank Tracking Tools to Benchmark Your Efforts
- Tools to Assist Your Efforts
