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In this course, you will :
- Learn the fundamentals of eCommerce and get started in online retail.
- cover everything you need to know about eCommerce, from where to focus your business to how to structure it and where to start selling.
- Learn about the five main eCommerce business models.
- Learn about five key business models used in eCommerce and weigh their benefits and drawbacks.
- Explore the frameworks for eCommerce success.
- Compare various platforms for business development.
- This course will walk you through the characteristics of a good platform and how to choose the best one for your company. You'll then evaluate and compare various platforms, as well as examine the role of marketplaces such as Amazon, Etsy, and eBay in eCommerce.
Syllabus :
- Discover the basics of eCommerce
- Platforms, projects, payments and performance
- Use the power of marketplaces
