Share Description
In this course, you will learn:-
- How can you figure out who your target market is?
- How to Conduct Audience Research
- How to write texts that convert for your target market
- You will be able to create a content strategy.
- You'll be able to spot customers at various phases of the buying process.
- You'll be able to write for a variety of clients.
- You will be able to compose texts on any topic.
- You'll be able to sell via text messages.
Syllabus:-
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Introduction
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Copywriting: A definition
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The elements of copywriting
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Top Copywriter Traits
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Copywriting and motivation
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The importance of research
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Qualification and Credibility
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The Audience
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Asking the Right Questions
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Using social proof to convince people
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How to write with authority
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Frame your prospect’s expectations
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Build a relationship with your prospects
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How to pull your readers into the article
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How to cater to Detail Orientated Readers
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How to cater to the Skeptics
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How to cater to Skim Readers
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How to cater to Get To The Point Readers
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How to cater to all these people in the same text
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What motivates people to buy
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how to compel people to buy
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How to give your reader a reason to act
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Writing copy that sells
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Answer your readers’ questions
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Turning Objections and concerns
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The importance of headlines
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Inferring
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Credible sources
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CTA Guidelines
