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Einführung in Marketing
Certification Course

Einführung in Marketing

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Was ist Marketing? Was ist gutes Marketing? Und wie macht man eigentlich gutes Marketing?

Description

In this course, you will :

  • Konsumentenverhalten und B2B-Marketing
  • Grundlagen der Marktforschung und Datenanalyse/-interpretation
  • Marketingstrategie
  • Produktpolitik und Markenmanagement
  • Preispolitik

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