Drive Advertising Revenue with Google Ad Manager

Description

In this course, you will learn :

• Establish an Ad Manager Network.
• In Ad Manager, create inventory, ad campaigns, and creatives.
• Use Ad Manager to track, forecast, and report on ad campaigns.
• Oversee ad quality control on your Ad Manager network.
• Use Google Ad Manager to manage inventory programmatically.
• Using Google Ad Manager, manage ads by using rules and protections.

Syllabus :

1. Study Google Ad Manager

• Meet Google Ad Manager
• Manage Settings with the Admin Tab
• Build Inventory and Ad Units
• Boost Your Active View Score in Ad Manager
• Deliver Ads Using Google Ad Manager
• Optimize Creatives with Ad Manager
• Forecast Your Inventory Using Ad Manager
• Create Reports in Google Ad Manager
• Explore Programmatic Capabilities in Google Ad Manager
• Manage Ads with Rules and Protections
• Review and Manage Ads in Google Ad Manager

 

2. Discover What’s New in Google Ad Manager

• Fundamentals of Video
• Configure Mobile In-App Ads Using Ad Manager

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