In this course, you will learn :
- Establish an Ad Manager Network.
- In Ad Manager, create inventory, ad campaigns, and creatives.
- Use Ad Manager to track, forecast, and report on ad campaigns.
- Oversee ad quality control on your Ad Manager network.
- Use Google Ad Manager to manage inventory programmatically.
- Using Google Ad Manager, manage ads by using rules and protections.
1. Study Google Ad Manager
- Meet Google Ad Manager
- Manage Settings with the Admin Tab
- Build Inventory and Ad Units
- Boost Your Active View Score in Ad Manager
- Deliver Ads Using Google Ad Manager
- Optimize Creatives with Ad Manager
- Forecast Your Inventory Using Ad Manager
- Create Reports in Google Ad Manager
- Explore Programmatic Capabilities in Google Ad Manager
- Manage Ads with Rules and Protections
- Review and Manage Ads in Google Ad Manager
2. Discover What’s New in Google Ad Manager
- Fundamentals of Video
- Configure Mobile In-App Ads Using Ad Manager