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In this course, you will :
- Learn the components of a great digital ad campaign as well as the anatomy of an engaging ad, from conception to deployment.
- Learn how to create an engaging advertisement using communication and UX design concepts.
- See also my own process for creating all ad size variations in Illustrator, including productivity tips.
Syllabus :
- Elements of a killer ad campaign
- What makes good and bad campaigns
- Anatomy of a good ad
- Let's make something
- A home and a destination for your ad
- Your audience and brand
- An interesting ad
- Ad Formats and consistency
- Building ads using Illustrator
- Keep an eye on ad performance
