Hey! This class would cover the design philosophy that I developed in conjunction to scientific research done on the role of fear in persuasion. And it has been concluded time and again that the biggest motivator to get someone started with something is fear, it might be different for some people but for majority of people, as shown by statistics, inducing fear yields best conversions. And it is why I was keen on what are the best practices to implement fear into a product. Hours of digging through scientific papers and testing yielded results with sort of consistency product designers rarely encounter. So I would want to share this methodology with you, in return for, well uh..., money and social approval :-D lol... But anyways see you inside, and also I want to make it explicitly clear that if you are inner genius pirate was given spark by me then calm it down cause when I say this methodology is my personally development, I mean you can not find it anywhere else simply because it does not exist for anyone but me on this planet, unless of course, someone somewhere coincidentally came up with exactly the same idea... See you... And also, we wont be discussing another philosophy it terms of what to do, like many other books and articles covering this topic. The exact methodology would be discussed so you are not left in dark about anything. You will thank me, I promise you. Oh and do not mind the busted up audio recording in first video (it should be able to do the job, I can re-record if you want me to) rest of them are much better.