Based on books and articles written by the instructors, you will learn proven tools, frameworks, and concepts useful for discovery– generating an endless stream of new ideas and implementing at least some of those ideas with skill and persistence.
The first part of the course will teach you a tried-and-true structured method for generating and implementing game-changing ideas known as ‘Zoom in, Zoom out, Zoom in,' which makes creativity more accessible to everyone. In the coming weeks, you will learn practical, tried-and-true tools for delivering ideas while applying basic business and management principles. You will practise the method, apply it to real-world problems, and create a 2-3 minute video presenting your idea.
After completing this four-week course successfully, you will be able to: - Manage a process to generate an endless stream of creative ideas
- Lead an innovation process and see ideas through all stages of development, from discovery to delivery.
- Use your imagination to solve a variety of strategic management problems.
- Solve problems with a high level of creativity, innovation, and risk-taking.
- Employ a tried-and-true structured method for generating and implementing game-changing ideas known as ‘Zoom in, Zoom out, Zoom in.'
- Create and implement an innovative practise in your own.
- Identify new and unfamiliar challenges and reflect on them from a creative standpoint, the action required, and the service provided.
- Showcase creative problem-solving abilities in defining, structuring, and solving real-world operations management problems.
1. What is Creativity?
- Welcome to the Course!
- Course introduction video
- Definition of creativity
- A first encounter with the ZiZoZi method
- Test your creativity: Torrance Creativity Test
- Self-test your ‘discovery’ and ‘delivery’ skills
- The Imagination Elevator – a story you won’t believe
- Widening the range of choices – the Zoom in/Zoom out/Zoom in framework
- ZiZoZi in action: Stories to inspire & aspire
- More ZiZoZi stories
- How to build your creativity ‘muscles’
- Summary of Week One; Preview of Week Two
2. Zoom in, Zoom out, Zoom in
- ZiZoZi Framework Reviewed and viewed in action
- Case Study: How Thomas Edison lit up the world
- Zoom out: Collecting wild ideas
- Zoom out: Benchmarking as a key tool
- Is it innovative to borrow and adapt?
- How to challenge basic assumptions?
- Zoom in: Choosing the best of many ideas
- Managing the tradeoff between delivery and discovery
- Creativity everywhere: All the time, everyone, everything
- Case studies
3. Creativity in practice
- The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity
- Sharpening observation skills
- Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 1997
- The Role of Failure In Achieving Success
- Zoom Out: Collecting data through direct observation
- The IDEO approach
- Zoom In: Taming Wild Ideas
- How to sell your ideas
- How to be creative In large organizations (Intrapreneurship)
- What is YOUR story? Building powerful narratives. Case Studies
4. Reinventing yourself
- Creativity Exercises: Are You Working Out?
- What Scholars Know about Creativity: Research you can use
- On Being Walter Mitty. Is creativity fun, or painful?
- Life take two: On reinventing yourself and your career
- Secrets of Einstein, da Vinci and Edison
- Humble masterpieces: Stories of creative breakthroughs
- More Masterpieces: Creativity in Action
- Ideas proposed by students for the 7 Challenges
- Torrance Test for Creative Thinking: Have you improved?
- Course summary: What have you learned? What have you implemented? How have you changed?
5. Bonus material (ungraded module)
- How I Got a Job in Advertising (try this at home)
- How I built a leading advertising agency (clue: crunch the numbers)
- How to sell oranges (hint: You already know how)
- How I helped elect Israel’s Prime Minister, Yitzhak Rabin
- How my limited vision and hearing helped my career
- Why I believe large organizations are very poor at innovation