Colorful Retail Space Design

Description

In this course, you will :

• Examine what retail design is and what you can expect from the course.
• Learn how colour psychology can be used to influence customers and how to create customer experiences that improve shopping.
• It's time to sketch out a design concept. Begin by analysing your brand and learning how to incorporate it into your work. Before creating a mood board for your design, research retail industry trends and gather inspiration.
• See how zones, focal points, and a customer journey map can be used. Then, using pCon.planner and Photoshop, learn how to create professional 2D and 3D visualisations.
• Bring your work together to create a presentation that’s ready to share with a client. To finish the course, Anna talks through the dos and don’ts of retail design.

Syllabus :

1. Retail Design

• What Is Retail Design?
• Colour Psychology for Retail Spaces 
• Customer Experiences

 

2. Creating a Store Design Concept

• The Brand DNA 
• Research and Inspiration for Your Project
• Mood Boards and Materials
• Spatial Planning
• Final Visualisations 

 

3. Project Presentation

• Presenting Your Projects to Clients
• Tips I Wish I Had Known

 

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