This course will show you how to apply the top ten principles of good business writing to your work, how to use simple tools to dramatically improve your writing, and how to use organisation, structure, and revision to communicate more effectively than ever before. You'll be able to apply your new knowledge to your work and improve your writing skills right away, starting with the first lesson. Your ideas are strong. Discover how to deliver them with the clarity and impact that they deserve.
The principles you'll learn in this course will help you become an excellent business writer. They also lay the groundwork for moving on to Graphic Design and Successful Presentation, allowing you to be your best professional self whenever and however you present your ideas at work.
1. Building Great Business Writing
- The Effective Communication Specialization
- What's So Great About the Capstone?
- What is Good Writing?
- Be the Windowpane
- Waste No Time
- Don't Sound Smart; Be Smart
- Own Your Ideas
- Everyone Needs an Editor; or, the Story of My Failure
- Who are you?
- Appearance Matters
- Looking Your Best
2. The Formula for Writing Success
- Organize or Die
- Great Writers Are Great Revisers
- The Organizational Scaffold You Need for Everything
- Quentin, William, and Dave Brainstorm the Memo
- Bonus Video: The Basics of Greatness
- A Blank Page: Facing the Void
- Say it: The Body Paragraphs
- Building Out the Scaffold
- The Conclusion Concludes
3. Crafting Powerful Writing
- The First Paragraph Roadmap
- Signposting with Topic Sentences
- William on Voicing Writing: How Does it Sound?
- Writing a Paragraph
- Revising a Paragraph
- The Conclusion Concludes (Reprise)
- Does Good Grammar Matter?
- Grammar Blast: I vs. Me
- Mangled Modifiers
- Serial or Oxford Comma
- Pronoun Problems
- Apostrophe Abuse
- Your, You're, Their, They're, There
- That vs. Which
4. Activate Your Voice!
- Writing IS Revision
- Check Your Scaffold
- Keep It Simple
- Brevity is the Soul of Wit
- Dave on How Logo Design Reflects Brevity and Clarity
- Always be Specific; Avoid Generalities and Jargon
- The Power of Active Voice
- Limit Crutch Verbs
- Cut Prepositional Phrases
- Don't Repeat Words
- Always Proofread
- A Word on Email
- Long Documents, in Brief
- Dave Takes the Memo