Technology, products, and processes are only part of the picture when it comes to innovation. The new competitive landscape necessitates a more comprehensive and strategic approach based on the concept of business models.
Laurence Lehmann-Ortega and Hélène Musikas created this highly innovative approach, which has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers, and intrapreneurs alike. It provides a practical and highly effective framework and toolbox for developing, inventing, or reinventing business models in a disciplined manner.
In this course, you will learn :
- Define a business model and why it allows you to approach innovation and strategy from a completely new perspective.
- Recognize the three components of the business model and how they are related.
- Utilize the 14 directions toolbox to stimulate your creativity.
- Using the Odyssey 3.14 approach, analyse existing business models, create new ones, or adapt existing ones.
1. MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION
- What is innovation?
- Learning methods and outcomes
- The 3 components of a business model
- Business model vs. strategy
- Other business model frameworks
2. MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL
- Value proposition - Introduction and client
- VP: price and perceived value
- VP: detailed examples of game changing VP
- Value Proposition: The value curve
- Value Proposition: The value curve in practice
- Value Architecture: The value chain
- Value Architecture: The extended value chain
- Value Architecture: Distinctive resources and competencies
- Profit equation overview
- Profit equation details
3. MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION
- Introduction to the 14 directions
- Direction 1: Reduce client price
- Direction 2: Reduce clients' hassle
- Direction 3: Look for non-clients
- Direction 4: Introduce more functionality or more emotion
- Direction 5: Search other segments or industries
- Direction 6: Introduce a third party
- Direction 7: Modify the revenue stream
4. MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE
- Direction 8: Introduce technology
- Direction 9: Modify one or several steps in the value chain
- Direction 10: Eliminate or add a step in the value chain
- Direction 11: Leverage strategic resources
- Direction 12: Associate with competitors
- Direction 13: Identify supplementors
- Direction 14: Find new resources
- Summary of the 14 directions
5. MODULE 5: IT'S YOUR TURN TO APPLY THE ODYSSEY 3.14 APPROACH!
- Applying the Odyssey 3.14 approach
- Trends in business models: Part 1
- Trends in business models: Part 2