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In this course, you will :
- Why we need Marketing.
- Why a career in Marketing can be really interesting.
- How to build a Marketing plan.
- Understand customers and their needs, wants, and demands.
- Perform marketing research.
- Carry out customer segmentation.
- Set up the 4Ps of Marketing.
- Leverage product mix and pricing strategies.
- Organize marketing campaigns.
- Calculate Customer Lifetime Value.
