Business and Marketing Strategies

Description

In this course, you will :

• Gain knowledge and skills in the interconnected fields of business and marketing in this Specialization. This is aided by the use of a global perspective, which allows you to recognise market opportunities and how to create a competitive advantage by reflecting on both short and long term operational and marketing issues.

Syllabus :

• Fundamentals of Marketing Strategy
• Fundamentals of International Business
• Operations Systems Excellence
• Consumption, Marketing and Culture