Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure are the nine elements of a business model that you will learn how to identify and communicate.
This project is derived from four areas of focus in the course:
- Identifying how to create and deliver value to the company's existing and prospective customers;
- Learning how to extract value for the corporate venture in a sustainable manner;
- Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
- Creating business models that include the product or service, the customers, and the economic engine that will deliver on the corporate venture objectives.
1. Introduction to Business Modeling
- What is a startup?
- Customer, market, and value propostion
- Product-market fit: The heart of the business model
- Walk-through of the Business Model Canvas
- How do you develop a business model?
2. Customer Discovery and Customer Validation
- Why talk to customers? What do they know?
- How to get insights from customers
- Building a pipeline of customer interviews
- What to do before the interview
- What to do after the interview
- Cold calling 101
3. Customer Segmentation and Analysis
- Why have customer segments at all?
- Customer segments, value propositions, and product features
- Customer types
- Customer segments and business models
- Customer archetypes
- Minimum viable product (MVP)
- Market size and sizing
- Physical and virtual goods
- Market types
- B2C and B2B markets
- Crossing the chasm
4. Creating the Business Model for the Corporate Venture
- The funnel of customer engagement
- What is a channel?
- Product-channel fit
- Cost structure
- The rest of the business model canvas
- Key activities
- Key partnerships
- Key resources