Description
In this course, you will learn :
- What is an inevitable brand?
- The 3 levels of branding
- Uncover your brand’s unique gift
- The 4 types of brand architecture
- Discover your brand frequency
- Catch your brand trigger
- Create your mood board
- What is your brand promise?
- Get delusional
- Define your brand architecture
- Craft the “Things” of your brand universe
- Create the “Spaces” of your brand universe
- Choose the people of your brand universe
- Create your brand hero
Syllabus :
- Build an inevitable brand
- Build your brand universe
- Your brand Universe: things, people, and places