Branding: How to Brand Yourself and Your Business

Description

In this course, you will :

• Identify the best brand positioning for you and your business, based on WHO you are and WHAT you bring to the business that's unique and compelling.
• Develop a strategically sound brand that authentically represents you, your business, and what you do for your clients--a brand that only you can own.
• Ensure the brand you choose is one that attracts your ideal clients.
• Understand the difference between a brand and a brand name.
• Develop a meaningful and memorable brand name to represent your chosen brand platform or positioning.
• Ensure that no one else is using the brand name you want to use.
• Know how to test out your brand name if you're not sure you're ready to commit to it.
• Know how to implement your brand across your entire business so you become known for it.
• Know exactly what steps to take to protect your brand name, so no one else can use it.