In this course you will learn :
Understand the scope of analytics applications at a retail bank and the underlying processes involved. You will also learn about the various activities around analytics.
Develop a sound foundation of analytics frameworks. Learn about best practices in analytics and also understand latest trends around analytics.
Understand different stages of the customer lifecycle, Marketing challenges across different stages of the customer lifecycle, Best practices in managing these challenges, How to use analytics to address these challenges and Undertake a case study of a Taiwanese bank.
Understand the various types of data needed at a retail bank, Infrastructure required to manage data and learn about challenges and best practices in managing data.