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In this course, you will :
- Competition dynamics, the competitive life cycle, and strategies for surviving and thriving in the face of industry disruption
- Strategies for internationalisation, including how, where, and when to enter foreign markets, as well as foreign direct investment.
- How businesses compete across industries, the value of being present in multiple markets, and the appropriate level of diversification
- Stakeholder management and the creation of value through engagement with non-capital stakeholders
Syllabus :
1. Dynamic Strategy
- Introduction to Strategy Over Time
- The Dynamic Capabilities Perspective
- Introduction to the Competitive Life Cycle
- Competitive Life Cycle: Common Patterns
- Why Incumbent Firms Fail or Survive
- Competitive Life Cycle Analysis
2. International Strategy
- Introduction to International Strategy
- Patterns of Internationalization
- Where to Compete
- Entering Foreign Markets: Exporting
- Entering Foreign Markets: Licensing and Alliances
- Entering Foreign Markets: Foreign Direct Investment
- Foreign Direct Investment: Entry Mode
3. Diversification Strategy
- Introduction to Competing across Industries
- Financial Reasons to Diversify
- Operational Reasons to Diversify
- Strategic Reasons to Diversify
- Why Firms Exist: Theory of the Firm
- Limits on Firm Scope
- The Right Degree of Diversification
4. Stakeholder Strategy
- Introduction to Stakeholder Strategy
- Creating Value for Stakeholders
- Aligning Key Stakeholders
- Aligning Secondary Stakeholders
- Sources of Institutional Pressure
- Value Creation and Your Values
