Share Description
In this course, you will learn :
- User Experience
- Storytelling
- Design Thinking
Syllabus:
- Introduction
- The business of story
1. Strategic Story Planning
- Choose the right story
- Defining the story arc
- Set the stage
- Action sequence
- End the story right
- Be the guide, not the hero
- Clarify your message
2. Role of Empathy in Storytelling
- Embrace emotion to empathize with customers
- Authentic, relatable stories
- Brain science: Why we buy
3. Boosting Sales with a Consistent, Targeted Story
- Your signature story
- Where to tell your story: Evaluating possible platforms
- Perspective matters: The angle you choose
- From storytelling to story selling: Monetizing your stories
- Visual storytelling: The power of pictures
