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In this course, you will :
- Discover the distinction between a Generalist and a Specialist and why it matters.
- How to specialise and offer a specialised, 'boutique' service.
- How to make the most of your most expensive asset.
- How to design a wide range of service packages, including premium, high-end offerings.
- Discover what your ideal client wants to hear from you and how to direct your marketing efforts where they are most effective.
- You should be able to confidently raise your fees (including tips and handy scripts for approaching existing clients).
Syllabus :
1. Your Niche: Laying the groundwork
- Define Your Niche
- Define Your Ideal Project
- Create a Winning Elevator Pitch
- Sharpen Your Competitive Edge
2. The Specialist versus the Generalist
- Why Specialize
- Digging Deeper - 5 Ways to Specialize
- Why Create High-End Service Packages
- How to Create Your High-End Service Packages
- Price Your High-End Service Packages
- Pricing Strategies in Detail
- Pitch to High End Clients
3. Marketing that Matters
- Smarter Marketing: Introduction
- Smarter Marketing in Detail: 6 Steps to Smarter Marketing: In Detail
- Put Systems into Place
- The Smarter Way to Earn More Freelance Work
