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New ideas based on high-technology research fail frequently because they are launched with lopsided priorities and misalignments. Students finish this course with an Innovation Creed (“Why are you doing this?”) and a personalised Idea Filter (“Are you focusing on the right priorities?”). —2 straightforward tools for guiding concept-stage commercialization to success.
Syllabus :
1. Week 1 - Case for Action
- Intro to the Course
- Welcome to the Revolution
- Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
- Interview with Duncan Moore, Vice Provost for Entrepreneurship
- Innovation Creed Books
- Dimensions around Innovation: Setting, Scope, Change
- Dimensions around Innovation: Technology
- Dimensions around Innovation: Integration
- Dimensions around Innovation: Reach
- Personal Drivers: Your Innovation Creed
- Team Creed
2. Week 2 - Why so hard?
- Top Challenges That Stunt Commercialization: #1 -‐#2
- Top Challenges That Stunt Commercialization: #3 -‐ #7
- Top Challenges That Stunt Commercialization: #8 -‐ #16
- Questions That Uncover These Challenges
- Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
- Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
3. Week 3 - Customizing Your Filter
- Intro to Week #3
- Perfect Answers to the World’s Perfect Idea
- Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
- Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
- Test the Filter
- Idea Filter Books
- Medical Devices
- Idea Filter for Radical Invention
4. Week 4 - Discussing Filters from Different Creeds
- Intro to Week #4
- Life-Style Vs Investable/Scalable Innovation
- Social Entrepreneurship
- Radical vs Incremental Innovation
- Using the Filter: Green Crayon Filtering
- Hypothetical Idea Being Scored
- Using the Filter to Rate a Collection of Ideas
- David Chauncey: Introduction & Filter Set Up
- David Chauncey: Corporate Business Development
- David Chauncey: Rendering the Possibilities
- David Chauncey: Sales Calls and the Back of an Envelope
- Closing Message
