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Sara Blakely went from selling fax machines door-to-door to becoming the world's youngest female self-made billionaire in 2012 with little more than an idea and a determination to succeed. Now, the Spanx creator, entrepreneur, and founder teaches you how to open doors and close transactions. Learn Sara's customer-first approach, as well as her strategies for prototyping, branding, and awareness development, and bootstrapping your way to success.
Syllabus:
- Developing Your Big Idea
- Entrepreneurial Mindset
- Prototyping
- Make It
- Sell It
- Build Awareness
- Marketing Case Study: Mented
- Pricing & Positioning
- Positioning Case Study: Wellround
- Building a Culture
- Culture & Growth Case Study: Fellow
- Spanx Case Studies
- Sara’s Survival Guide
