Description
In this course, you will learn :
- shares a step-by-step method for developing and managing effective sales forecasts
- takes you through the steps of defining your market category, developing the necessary processes, selecting the appropriate forecasting technique, and gathering data.
- Furthermore, the course teaches students how to use both qualitative and quantitative forecasting methods.
Syllabus :
1. Understanding Sales Forecasting
- What is sales forecasting?
- Why sales forecasting is important
- Understand the sales forecasting process
2. Preparing for Sales Forecasting
- Define your market category
- Understand market dynamics
- Select a forecasting technique
3. Using Quantitative Forecasting
- Collect data
- Understand the rollover technique
- Understand moving averages
- Understand smoothing
4. Using Qualitative Forecasting
- Use estimates from customers
- Use estimates from sales reps and distributors
- Use a panel of experts