In this course, you will :
- Understand how the world's top companies use fundamental marketing principles to generate revenue.
- Discover how to make smart business decisions that grow profit in the long-term.
- Leverage key marketing fundamentals to build success as a business owner or employee.
- Know how individuals think and behave, and how to motivate them to buy your product or service.
- Build an appreciation for the role of marketing in venture success; understand that marketing is not optional.