Description
In this course, you will :
- Assess market potential and opportunities for new products..
 - Explain the factors that create market potential..
 - Segment a market and select attractive target market segments.
 - Design appropriate promotions and campaigns for a target segment..
 - Define and articulate the importance of customer relationship management (CRM).
 - Design and analyze customer loyalty programs..
 - Analyze and propose improvements to the markting mix for a project or organization..
 









