Marketing Mania: Fundamentals of Marketing Management

Description

In this course, you will :

• Assess market potential and opportunities for new products..
• Explain the factors that create market potential..
• Segment a market and select attractive target market segments.
• Design appropriate promotions and campaigns for a target segment..
• Define and articulate the importance of customer relationship management (CRM).
• Design and analyze customer loyalty programs..
• Analyze and propose improvements to the markting mix for a project or organization..