In this course, you will :
- Assess market potential and opportunities for new products..
- Explain the factors that create market potential..
- Segment a market and select attractive target market segments.
- Design appropriate promotions and campaigns for a target segment..
- Define and articulate the importance of customer relationship management (CRM).
- Design and analyze customer loyalty programs..
- Analyze and propose improvements to the markting mix for a project or organization..