Managing Marketing in the Hospitality and Tourism Industry

Description

In this course, you will learn:

• Examine and evaluate marketing theories and concepts in the context of hospitality and tourist company management and operations.
• Examine how consumers, practitioners, and policymakers interact with hospitality and tourist services and goods.
• Assess the social, economic, political, cultural, and other contributions and impacts of hospitality and tourism.
• Analyze and apply numerous marketing ideas and concepts in the hospitality and tourism industries.
• Communicate with and reply to stakeholders in the hospitality and tourist industries in a timely and suitable manner.
   

Syllabus:

1. Introduction
2. Market Segmentation Analysis and Branding
3. Branding and Positioning
4. Strategic Marketing
5. Individual Customers and Organizational Customers
6. Integrated Marketing Communication
7. Destination Experience Marketing and Management
8. Ethics and Sustainability in Marketing