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In this course, you will :
- Learn how to "get into your ideal client's head."
- Explore who your ideal client is, as well as their unique challenges.
- Explore where your clients "hang out" online.
- Create your own Client Avatar, and use it as a lens to determine if future clients are a good fit for your business.
- Explore your "why," and link your passion with your clients.
- Get the "Elevator Pitch" formula and learn how to perfect your pitch before approaching clients.
- Learn 4 methods to help you find your first client.
Syllabus :
1. Ideal Client Avatar
- What You'll Learn In This Section
- What is a Client Avatar?
- Crafting Your Dream Client [Worksheet]
- More Examples of Client Avatars
- Where Do Clients Hang Out?
- Exploring Client Challenges
2. Planning How to Run Your Business
- What You'll Learn In This Section
- What Are Standard Operating Procedures (SOPs)?
- Define Your SOPs [Worksheet]
- Finding Your "Why"
- More "Why" Examples
3. Perfecting Your Elevator Pitch
- What You'll Learn In This Section
- Define and Refine Your Pitch
- How to Practice the Pitch
4. Where to Find New Clients
- What You'll Learn In This Section
- Pitching Friends and Family (It's Not What You Think!)
- Pitching on Social Media Groups
- Subcontracting
- The Secret to Pitching: SHOW. Don't Tell.
- Testimonials (and HOW to Ask for Them!)
- Virtual Networking Events
- Using Referrals to Make More Money
5. Supplemental Learning: Crafting a LinkedIn Headline That Sells
- What You'll Learn In This Section
- Crafting a LinkedIn Headline That Attracts Clients
