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Certification Course

From Corporate Social Responsibility to Corporate Social Innovation

Based on real-world experiencesfrom business leaders, learn how to develop and lead social innovation initiatives that create both economic and social value.

In this course, you will learn:

In a world where the purpose of business is being challenged and reinvented, a thorough grasp of the various ways in which businesses create both social and economic value is essential.
Real-world examples and interviews with company leaders who have led social innovation efforts provide practical techniques and hands-on skills for integrating social challenges into corporate strategy, programs, and organizations.
How and why corporate social responsibility has developed - from philanthropy to CSR to Social Innovation – and how it is motivating today's businesses to explore innovative ways to generate both economic and social value.
About the leadership and entrepreneurial abilities and capabilities required to establish and drive social innovation initiatives, such as strategic focus, organizational capacity, stakeholder engagement, measurement tools, and innovation driving.
Babson's Entrepreneurial Thought and Action® philosophy and resources to assist you in taking rapid action in your organization.